January for many people these days doesn’t just mean putting the Christmas chocolates away but ditching animal products entirely as they embark on Veganuary. The campaign isn’t only about eating plant-based foods though, as being vegan involves using cruelty-free skin and hair products, as well as clothes.
Over the last nine years since Veganuary launched, millions of people have taken part in the month-long pledge. In fact, recent figures have shown nine per cent of Brits have had a go at it at least once since 2014, including rockstar Brian May, EastEnder’s Kellie Bright, and singer Peter Andre.
It is thought around six million people in the UK have embarked on Veganuary, with over 629,000 doing it in January 2022 alone. This year’s figures could be even higher, as more and more people are becoming aware of plant-based goods and the impact of animal products on climate change.
While the vast majority of participants concentrate on a vegan diet in January, there are a few who also recognise the importance of not using animal goods during the month as well, particularly as 62 per cent stated animal welfare was their motivating factor for taking part.
Luckily, there is a much wider choice of vegan moisturisers, shower gels, shampoos and face masks these days, so people don’t feel like they have to go without toiletries for the cause.
Although it is not yet known how many people signed up for and successfully completed 2023’s Veganuary, the campaign only seems to be getting bigger and bigger.
What’s more, it is encouraging more people to continue with their vegan journey long after January is over, with 36 per cent claiming they plan to hav